Prices of product photography are very flexible and may change depending on countries and regions. To help you understand what influences the price of apparel product shots, we have identified the following price-influencing factors:

• the number of products - mass orders will automatically be cheaper
• the difficulty of photographing the products - shiny, semi-transparent and glossy products will require more expertise and produce a higher price.
• the size and reputation of the photo studio - freelancers or agencies or in-house studios?
• the expected realization time - the faster the delivery, the more expensive the service gets.
• color manipulation, background cutting and retouch - this means additional post-processing and higher costs.
• preparation of files for print - as an additional service, this will increase the cost.

We write precisely about the costs of 360-degree photography in our ultimate guide on the blog. There, you will learn that automation can greatly reduce the costs of product photography, especially for high numbers of products and a level of shot repeatability. Our savings calculator will tell you the potential benefits you can get from switching to automation.  

There are several ways to photograph apparel. Live model, mannequin, and flat lay photography are the most commonly used approaches. Your choice of a method will depend on the budget, logistical considerations (do I have the right studio and equipment?), and your visual demands. Very often, e-commerce mixes various styles of apparel photography for better effect - frequently, you will find clothes shown as flat lay (perfect for general outlook), on a mannequin (better for presenting the shape), and perhaps in a live-model video as well, ideal to show the behavior of materials. Orbitvu has solutions that will allow you to take photographs and videos with all of the above techniques, and with just one device! See our versatile range of devices here.

There are plenty of methods to achieve a white background in a product photo. Some of them will drive you towards a more DIY approach, others will require professional studios and software. You can try a white background shooting table and traditional clothing photography studio lighting or, possibly, introduce photography automation for higher output and repeatability of shots. There is also an option to cut products from the background manually or use chroma-keying - also, the use of various AI engines might be helpful. We write about all these methods in detail in our guide on the best solutions for white background, which you will find on our photography blog.

When choosing a lens for product photography, it is important to go for a relevant lens class. For crisp and spotless clothes photographs, you will want to use higher class lenses. Think of solutions such as the L class from Canon. We write in full about product photography lens choices in our dedicated article on the blog.