Upgrade your product content with perfect flat lay shots
Discover the all-around benefits of flat lay photography
Capture attention with perfectly executed flat lay product photography. Offer your customers a lifelike experience with impeccable shots of clothes and compositions. Then, use these shots to bolster your social media presence and boost your sales - all with Orbitvu flat lay product photography solutions.
Engage your audience and increase conversions
Offer faithful product representation and reduce returned items
Put your products on full display and highlight all key features
Streamline your flat lay photography
Our Orbitvu flexible flat lay photography solutions provide you with a range of automation devices for various sizes and types of products.
Scan the barcode
Start by scanning the unique product code. Our system will automatically assign it an output file name and link it with a product in your online store.
Place the product and set the scene
Place the product in the center and choose the lighting and camera scene settings with just one click. A clearly scale-marked table and ready-to-use templates make it super easy.
Capture and edit
Our system controls and synchronizes up to two cameras with the lighting to capture an ideal flat lay photo of your product.
The software, then, cuts out the background, preserving the natural shadow of the product. Batch post-production tools additionally accelerate your process.
Publish
Export and publish your shots to multiple predefined online locations. Save valuable time by having the process run in the background.
Enjoy automatically cropped flat lay photos with automatic image alignment. Thanks to most major ecommerce plugins and automatic SKU linking, you can get the session results online in just minutes.
See the stunning results of automated flat lay product photography
Alphadesk
Orbitvu's Alphadesk is a compact, automated flat lay product photography solution for smaller items like children's clothing, accessories and more! Get a Quote!
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Alphatable
Perfect compact photo studios for flat lay photography of clothes, accessories, tiles or fabrics. Experience automated flat lay photography equipment & background removal for backlit, top-view images of clothes, tiles, rugs and more! Get a Quote Today!
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Fashion Studio
A software-controlled, automated fashion photo studio that speeds up image and video capture of models & mannequins. Unleash your creativity. Explore Now!
Read moreStreamline your
product photography
with Orbitvu
You already know which solution
is best for your business?
You’re not sure which Orbitvu solution fits your business needs best?
Benefit from automated flat lay photography
Reduce flat lay product photography costs
Orbitvu’s automation streamlines flat lay photography to deliver at a price no professional studio can match.
Remove the background from your packshot in just a few clicks and use it in catalogs or marketing materials. And to speed things up even more, use our programmable button that offers a single capture system.
Get professional results with no additional skills
It usually takes an hour of training to get you up and running with an Orbitvu device. Our predefined templates and easy-to-use post-production tools allow you to create high-quality content without advanced photography knowledge or experience.
Easily scale up production
Thanks to the camera and lighting templates, plus the clearly provided on-screen post-production information, you can easily repeat the same shots across multiple devices.
Expanding your content creation? Just add another Orbitvu device, paste the templates, and you’re ready to go! The shots from both devices will be exactly the same.
Deliver consistent branding
With Orbitvu devices and templates, you can repeat the same shots for the same type of product, delivering the same look and feel of your brand. Hardware features, such as position markings on the flat lay table, make it easier to position the product.
Gain more than a device
Our knowledgeable sales team and attentive customer support will first help choose the right solution and then ensure you’re enjoying its full benefits. All the while, our R&D department keeps tirelessly working on perfecting your experience and outcomes.
Learn how our customers have been successfully using Orbitvu automated flat lay product photography
"Orbitvu allowed us to react quicker, move faster, and do a lot more photography in a given day than we'd ever done in the past. I can sum up our Orbitvu experience in one word - versatility. These systems give a photographer amazing control. "
FAQ
Flat lay is an attractive method of presenting clothes, though it is not limited only to apparel. In simple terms, it shows the view from above of a carefully stretched piece. This presents all the natural creases of the fully visible item.
Check out the range of dedicated Orbitvu solutions that can help you create stunning flat lay photos.
The approaches to flat lay photography can be as simple as a do-it-yourself window and a ladder setup, or you can employ a professional photography studio. Generally, you will need to decide how much automation technology you want to involve and what your basic stylistic needs are.
We write about all these approaches and their techniques in a dedicated article “How to shoot flat lay clothing?” on our blog
For flat lay photography, it is most beneficial to use a varifocal lens, i.e., with zoom options. We would recommend the lower limit of the zoom to start at around 35mm, but as such solutions are rare, a 24-105mm lens will work perfectly fine. Read our full guide on lenses for product photography on the blog.
Orbitvu solutions for flat lay photography such as Alphadesk and Alphatable guarantee the right lighting options that will allow you to eliminate shadows and shoot perfect flat lays. If you still wish to have the shadow visible, there is an option to add an artificial, digitally calculated shadow. For DIY solutions, always make sure to not let your body interfere with the lighting and to distribute the light evenly. In in-home flat lay photography, it’s usually necessary to cut the product from the background manually.
On an iPhone, you may struggle with repeatability and correct lighting for your flat lay shots. However, this is a quick and easy way to get going with filling your Instagram profile with flat lay pictures. Use as much of daylight as possible, stretch the piece of clothing and shoot with the iPhone from above.
Streamline your
product photography
with Orbitvu
You already know which
solution is best for your business?
You’re not sure which Orbitvu solution fits your business needs best?